Hannah Kalma
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© 2026 Hannah Kalma

HomeProduct DesignGraphic DesignAbout MeResumeSay Hello

© 2026 Hannah Kalma

UX / UI

Product Design

Research-driven case studies showcasing end-to-end product thinking, from discovery to high-fidelity design.

Aura
Design SystemUIPassion

Aura

A passion project born from the 'Productivity Paradox', exploring a high-fidelity 'Precision Lab' aesthetic to design a B2B2C wellness and productivity suite that protects deep work and treats Focus as a Performance Metric.

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Commission Dashboard
FinTechB2BDataVis

Commission Dashboard

This case study highlights the transformation of a static placeholder into a high-utility, data-driven command center. By focusing on the Commission Dashboard, we addressed the most complex and mission-critical area of Trail's commission management suite.

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KiwiSaver Recommendation Engine
FinTechSaaSIA

KiwiSaver Recommendation Engine

Evolving a "bare-bones" KiwiSaver CRM into a sophisticated advice-generation powerhouse, creating new sales opportunities by providing an all-in-one solution for financial advisers.

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Brand & Visual

Graphic Design

Brand identity, packaging, and illustrative work that gives products a distinct, memorable voice.

Daybreak Coffee Roasters
Visual IdentityPackaging DesignIllustrative

Daybreak Coffee Roasters

A specialty coffee brand built around the morning ritual — a vibrant, energetic visual identity that breaks through the noisy, minimalist coffee market with warmth, community, and premium craftsmanship.

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Core
Brand IdentityPackaging DesignWellness

Core

A clean-label nutrition and wellness brand built on a single modular unit — the quadrant — expanded through rotation and combination into a full system of motifs, patterns, and packaging.

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