Daybreak Coffee Roasters
Daybreak Coffee Roasters is a specialty coffee brand built around the morning ritual. The goal was to create a vibrant, energetic visual identity that breaks through the noisy, overly minimalist coffee market and brings warmth, community, and premium craftsmanship to the forefront.
- Project Type
- Visual Identity
- Role
- Lead Designer (Concept, Strategy, Assets)
- Context
- Concept Project, Brand Identity, Brand Launch
- Tools
- Adobe Illustrator, Adobe Photoshop, Procreate
Brand Identity
Logo
The Daybreak logo system balances modern refinement with an approachable, organic energy. Built on custom typography and clean geometric lines, the mark is designed for high scalability, ensuring it feels just as impactful stamped on a cardboard shipping box as it does as a tiny social media avatar.
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Palette & Typography
The colour strategy directly mirrors the brand’s namesake. Moving away from traditional muddy coffee browns, the palette relies on rich, sun-drenched ambers, deep roasty hues, and energetic creams. It evokes a sensory feeling of warmth, optimism, and that first perfect morning sip.
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Packaging & Application
Bringing the brand to life
The identity extends across a full suite of retail packaging, cups, and illustrative labels — each variant pairing the core mark with a hand-drawn illustration to give every blend its own character while keeping the system unmistakably Daybreak.
