Hi, I'm Hannah
UX/UI Designer
I design intuitive digital experiences that bridge the gap between user needs and business goals. With a passion for research-driven design, I create products that people love to use.
About Me
Designing with empathy and purpose
I'm a UX/UI Designer with a background in psychology and human-computer interaction. I believe great design starts with understanding people — their motivations, frustrations, and goals. My approach combines qualitative research, rapid prototyping, and iterative testing to deliver experiences that are both beautiful and functional. Currently based in the intersection of design and technology, I work with startups and established companies to transform complex problems into elegant solutions.
User Research
Conducting interviews, surveys, and usability tests to uncover user needs and pain points.
Wireframing
Translating ideas into structured layouts that map user flows and information architecture.
Prototyping
Building interactive prototypes to validate concepts and refine interactions before development.
UI Design
Crafting polished visual interfaces with attention to typography, color, and spacing.
Design Systems
Building scalable component libraries and design tokens for consistent product experiences.
Usability Testing
Evaluating designs through real user feedback to ensure intuitive and efficient interactions.
Selected Work
Featured Case Studies
Web App · UX Research · FinTech
KiwiSaver Recommendation Engine
Designed an intelligent recommendation engine helping 50,000+ New Zealanders find their ideal KiwiSaver fund, increasing completed sign-ups by 64%.
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Web App · Dashboard · Design System
FinFlow Dashboard
Designed an intuitive financial dashboard that simplified complex data visualization for small business owners, reducing task completion time by 35%.
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E-commerce · Responsive · Accessibility
EcoShop E-commerce Platform
Created an accessible e-commerce platform for sustainable products, achieving WCAG AA compliance and increasing conversion rates by 25%.
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